why you should start a business on social media instead of building a website.

Social media has become an essential way for businesses to reach their customers, gain valuable insights, and grow their brand. With over 4.2 billion active social media users across the globe, social media is a fast, inexpensive, and effective way to reach almost half the world's population. Starting a business on social media has many benefits, including the ability to connect with your target audience, engage with customers, and grow your business.

One of the main advantages of starting a business on social media is that it is free to set up and use. Unlike building a website, which can be expensive and time-consuming, social media platforms such as Facebook, Instagram, and Twitter are free to use and offer a range of tools to help you promote your business. Social media also allows you to reach a wider audience than a website, as people are more likely to share content they find interesting or useful with their friends and followers.

Another advantage of starting a business on social media is that it allows you to engage with your customers in real-time. Social media platforms offer a range of tools to help you communicate with your customers, including direct messaging, comments, and live chat. This means you can respond to customer queries and complaints quickly and efficiently, which can help to build trust and loyalty with your customers.

While social media is a powerful tool for businesses, it is important to note that it should not be used as a replacement for a website. A website offers a range of benefits for small businesses, including increased credibility, the ability to showcase your products and services, and the ability to generate leads. However, social media can be used in conjunction with a website to help promote your business and reach a wider audience.